We live in a world where 30 to 40% of our food is wasted. About 300,000,000 tons of fruits and veggies are thrown away each year. Are you sufficiently freaked out? Well don’t worry because there's a simple solution that will only take 2 minutes and 30 seconds to explain.
France’s third largest supermarket chain, Itermaché, launched a brilliant campaign called Les Fruit et Legumes Moche, or “Inglorious Fruits and Vegetables.” The concept is simple: they sell fruit and veggie “seconds” (those that don’t fit the typical grades) at a 30 percent discount. It has taken off with huge success. We hope to see more innovative ideas like this!