Fast food has long been a not-so-healthy but ever popular and convenient choice for the everyday diner. But could this long-lasting trend in the American diet finally be on its way out? That may be the case according to a recent article in Business Insider that sights the growing popularity of “fast-casual” chains led by Chipotle:
The burrito chain posted a 9.3% sales gain in 2013. Meanwhile, former parent company McDonald's saw sales fall by 1.4%.”
Possible reasons for the trouble in Big Mac Paradise include Millennials’ preference for simple, healthier, and more customizable food with shorter wait times.
In a similar article found in Business Week, Leslie Patton concluded that, “Millennials, who will drive the consumer economy in coming years, don’t share their parents’ addiction to fast food—nor to the one-Great-American-Meal-fits-all mentality that long characterized the industry.”
Fully aware of their fading allure and shrinking profits, fast food giants such as McDonalds are trying to come up with solutions such as customizable burgers. It remains to be seen, however, if these efforts will be enough to save an otherwise outdated way of serving food.
4 Reasons Chipotle Is Destroying Fast Food via Business Insider
Have We Reached Peak Burger? via Businessweek
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