Mexico: Fighting Obesity by Fighting Advertisers

childobesity.jpgPassing sugary drink legislation in the U.S., has been very difficult, but meanwhile Mexico has set the standard with their recently passed ban on televised junk food and soda advertisements during the after-school hours and weekends: times when children are most likely to be watching. By limiting these ads, Mexico aims to curtail its obesity epidemic, which is sadly surpassing that of the U.S. A few other countries have similar laws, but they only extend to “children’s programs” and they are circumvented by sneaky advertisers. Not so in Mexico, explains James Gallagher of the BBC:

“Banning junk food at certain times of day means advertisers will not be able to work around the plans. With this policy and the soda tax, Mexico is becoming a frontline in the war against obesity.”

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